Note on verso: Carlsbad Peaches. Under the Carlsbad Project, U. S. R. S., the ideal peach is produced. Considering size, color, flavor and shipping qualities, it is not equaled anywhere on earth. The acme of perfection is reached here in its production and stamps 'Carlsbad Peach' as the Ne Plus Ultra of the arid waste. During 1911 these peaches topped the market in Chicago, Pittsburgh and New York. Make your home with us, enjoy the best climate on earth, and let the peaches produce the 'Big Dollars' for you. Carlsbad Commercial Club, Carlsbad, N. M.